Marketing for Contractors: Increasing Your Online Visibility

Your commercial contractor business might seem like it’s a million miles away from the online world. But that doesn’t mean you can afford to ignore the need for building a presence on the Internet, including investing a website and listing your business in preeminent online contractor directories.

The Internet has clearly become a part of every area of our lives. In fact, recent studies show that over 70% of people say that they go online to find business information before making a decision. This is true not only for regular consumers for facilities managers and business owners. Consequently, it’s imperative for residential as well as commercial contractors to build their online presence.

Build a Website

A fundamental tool in having a strong Internet identity is a good website. Simple sites that are logical, well-organized, and easy to navigate get the best response. Your site should address some of your customer’s desires and how those needs can be met. If your site gets response, make sure to reply to every message with at least a simple “thank you”.

Read more about building successful contractor websites.

Get Listed on the Major Search Engines

Any business hoping to succeed must be easy to find on the Internet. Don’t give up on traditional marketing methods like mail, trade publications, cold calls, and so on. Simply begin including techniques for establishing your business’s presence online, such as listing your business in commercial contractor directories.

To increase visibility in major search engines like Google, Yahoo, and Bing, make a practice of commenting on blogs and other relevant sites and leaving links to your website. Contribute to discussions with relevant and timely insights, rather than overt promotion of your business. Forget the promotion, and instead become a participant. There will be time for business once you have built your reputation by becoming a regular and meaningful visitor.

Stay Aware of Your Reputation

Stay aware of the activity around your own name and your business. This can be done with regular online searches of both. Blogs, other websites, reviews, and business listings are some of the locations where you might find yourself or your business mentioned as well as the comments made by others. Using one of the major search engines such as Google, Yahoo, or Bing, you can view all the places your name appears.

If you find negative or untruthful comments being made about you or your commercial contractor business, react quickly to correct the damaging input before it can have a greater impact. It is best to deal directly with such comments and show a sincere desire to correct any problem.

Get Involved Using Social Media

Social media sites like Facebook, Google+, and LinkedIn have become essential to establishing your Internet identity. The great thing about social media is that you will find that many companies have some sort of page or other contact information on site. It is a wonderfully cost-effective means to comment on sites and build relationships. Relationships eventually blossom into valuable networks, which have incredible potential for growing your business.

The Internet is here to stay and will continue to grow. Any commercial contractor who hopes to thrive should recognize the potential available for business through building a strong Internet identity. Start by listing your services on Fixxbook’s free commercial contractor directory, which can help drive business and build your professional network. Find out more in our How it Works section.

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